Billed as the first of its kind, The Big Homecoming Music & Culture Festival will capture the unique energy and creativity of homecoming celebrations at historically Black colleges and universities (HBCUs). The two-day experience will pay homage to HBCUs and provide an experience to the authentic facets of HBCU homecoming culture, including tailgating, music, food, art and more — all in one epic summer event. Festival programming also includes a 365 Impact Tour, which will introduce dynamic activations at multiple HBCUs throughout the year and further the legacy and pride shared by HBCU students and alums.