Partnership Highlights
As a founding partner, Wells Fargo played a significant role in the launch of The Big Homecoming (TBH). This partnership has enriched lives in HBCU communities through financial literacy, scholarships, career growth, and vibrant cultural festivities. Check out some standout moments from our partnership — a preview of future initiatives and collaborations that will leave an even more profound legacy of impact and empowerment.
TBH Festival
Wells Fargo’s commitment as one of our founding partners was pivotal in the successful launch of the TBH Music Festival & Celebration. The festival is an exciting blend of tailgating, food, art, marching bands and performances by legendary artists. These elements cultivate an authentic Homecoming atmosphere, and sets the foundation for our year-round mission to uplift and empower HBCUs.
365 HBCU Impact Tour [ FAMU ]
TBH and Wells Fargo successfully delivered the 365 HBCU Impact Tour to Florida A&M University. Representatives from Wells Fargo imparted essential knowledge on financial education, credit management, saving strategies, and avenues for career progression, providing students with a wealth of valuable insights.
Orange Blossom Classic [ Fan Festival ]
The Big Homecoming turned up the energy during the HBCU Reunion at the Orange Blossom Classic in Miami Gardens with performances and celebrity appearances. Wells Fargo brought its commitment to financial empowerment to the forefront, making the event not just a celebration, but an impactful experience.
[ ESPN Band of the Year ]
Celebrating the Arts [ ESPN Band of the Year ]
The partnership took center stage at the Inaugural ESPN Band of the Year Competition, where Wells Fargo x The Big Homecoming generously donated $100,000 to HBCU bands. This gesture reinforced our shared commitment to impacting HBCUs, and affirms our commitment to nurturing the arts and preserving the rich musical heritage of HBCUs.
IMPACT
The Big Homecoming 365 Inc. and Wells Fargo have teamed up to award scholarships to HBCU students, investing in the bright futures of young minds and reinforcing our commitment to educational excellence.
MEDIA REACH
Through our Festival events and the 365 HBCU Impact initiative, TBH and Wells Fargo have garnered extensive media coverage, achieving remarkable reach across various platforms. Our collaborative efforts have resulted in numerous pieces of coverage, commanding estimated views in the millions, engaging a vast audience.
Total number of online, offline and social clips
Prediction of lifetime views of coverage, based on audience reach engagement rate on social
Combined total of publication-wide audience figures for all outlets featuring coverage
Combined total of likes, comments and shares on social media platforms
Total number of times video content has been viewed on YouTube
Number of times the online articles have been shared on social media.
WELLS FARGO x THE BIG HOMECOMING
We celebrate the strides we’ve made together in uplifting HBCU communities. We look forward to expanding this relationship further, envisioning and creating even more transformative experiences and opportunities for the students and institutions we serve. Together, we continue to create a legacy of empowerment, education, and unity.
© 2024 The Big Homecoming LLC. All Rights Reserved.